Zippers shouldn’t get stuck.  Jackets shouldn’t make you panic. Design is important.

Zippers shouldn’t get stuck. Jackets shouldn’t make you panic. Design is important.

It’s been cold here in Atlanta, well cold for us.  I was at my daughter’s lacrosse practice one-night last week, so I layered up to stay warm. I wore a “nano puff” insulating jacket under my H2 jacket.  It worked well… until I tried to take off the insulated jacket.  The “nano puff” jacket has thin or “nano” flaps of fabric that run the length of the front zipper.  The reason for this is to stop the inherent draftiness that happens with zippers, the concept is appropriate, but the execution was a complete failure.


We’ve all had this happen before, you start to unzip a jacket and it gets stuck - making it difficult to take off.  In my case, the zipper got stuck right at my neck.  It was a bit panic inducing.  I did manage to get it pulled down enough to take the jacket off like a sweater, but the zipper was truly stuck and not moving.  It wasn’t until I got home that I was able to use a pair of pliers to pull the flap out of the zipper. It shouldn’t take pliers to operate a jacket.


The point to this story is that it’s almost like the designers didn’t actually use this product.  That isn’t right.  When people trust you enough to purchase your products it’s your responsibility to do your best to design great products. While honest mistakes do happen, bad design is caused by not caring enough.


We care and we want you to be happy. Period.  With our products or without.  We promise that we’re thinking through the designs and paying attention to the details.  Life is hard enough on its own, being comfortable and warm in your own space should be easy. We promise to do our best to help you get there. 

As always, thanks for being here.