Names are important. They tell a story, set a tone, and hold meaning that shapes how we view the world. When it came time to name my brand, Constant Mountain, I wanted something that felt personal, meaningful, and reflective of the journey we’re all on.
Here’s a quick pop quiz:
The name Constant Mountain came from:
A. A mashup of residential street names
B. An available domain name
C. A statement from my youngest daughter: “If you’re going to sell jackets, it has to have a mountain on it”
D. A metaphor for the daily struggles and triumphs in living your life
E. All of the above
You guessed it—the answer is E. But today, let’s focus on D.
The Metaphor Behind Constant Mountain
Here’s the original explanation of the name:
“Even though I have no experience literally climbing an actual mountain, I do know that it requires constant effort, and the rewards are not reserved for the single moment of reaching the summit. The climb itself is a reward. That’s how I’ve come to view each day.
You might say, ‘But wait, comparing everyday life to climbing a constant mountain makes it sound daunting!’ Well, life is daunting, and it is most rewarding for those who commit to living it to the fullest. People who climb actual mountains sure seem to be excited and driven to do it. We should also be excited and driven to live our lives!
Why do we all do the things that we do? Going to work each day, getting up early to work out, volunteering with our kid’s sports team, making sure the homework is done, staying up late to work after the kids go to bed, taking the red-eye flight home to make the school play the next morning—the list goes on and on. We do it because we signed up for it, are rewarded by it, and find purpose in it.
This describes my Constant Mountain. I’m sure yours is different. For some of you, it’s much more serious—the stakes are higher, and the climb is steeper. Whatever it is, I’m absolutely certain that it exists, and it is real, even if you are the only one who experiences it. If this doesn’t make any sense to you at all, that’s okay. I still want you to be happy and comfortable doing whatever you do.”
The Purpose Behind the Name
That explanation was written nearly five years ago, and it still holds true today. Constant Mountain isn’t just a name; it’s the purpose of the brand. It’s a recognition that everyone is out there climbing their own metaphorical mountains, navigating the challenges and rewards of life.
Whether your “mountain” is supporting your family, pursuing your dreams, or simply getting through each day, it’s real, it’s valid, and you’re not alone. My goal with Constant Mountain is to provide support—whether it’s a jacket that keeps you warm and comfortable or a reminder that others are out there climbing their mountains too.
We’re All in This Together
Life is daunting, but it’s also beautiful. The climb may be steep, but the rewards are worth it. Constant Mountain exists to celebrate the effort, to support the journey, and to remind you that you’re never truly alone in your climb.
What does your Constant Mountain look like? I’d love to hear your story.
